Amazon and their Blaze of Fire

Amazon just released their Kindle Fire Tablet. This tablet will use Amazon's unique OS and will use apps from Amazon App Store.
This tablet was dubbed the iPad Killer, due to the significant gap between the prices of the two units.

Amazon Kindle Fire = $200
Cheapest iPad Wi-Fi - $500

Entry in the tablet market is extremely difficult. Apple iPad commands approx. 68% market share.
As popular as the Android OS has become, Android Tablets have struggled to gain traction against the iPad.
It seems as though the iPad has benefited as a first mover advantage.

The Kindle Fire will sell millions, due to their unique price point. Additionally, Amazon already has millions of users visiting their site daily. This free marketing through Amazon.com will prove a major advantage for the Kindle Fire to succeed where others may have failed.

Time will tell.